Media & Marketing
Video production for Pränatal Köln
Moving images as a backdrop, not as the lead actor.
For the practice website I produced background and intro films as well as the mission-statement film, edited in Premiere and animated in After Effects.
The difference to a corporate film is fundamental: these films are not meant to be watched, they are meant to be sensed. They run silently behind the homepage, on a loop, while someone reads. That imposes different requirements — no sequence of cuts that pulls attention away, no movement that makes the text restless, an in and out point that closes seamlessly so the loop does not jump.
In a field like prenatal medicine there is more to it: the visual language has to stay calm. People who open the site are often tense. A backdrop that cuts frantically only makes that worse.
