Brand & Design
32G logo
THREE-2-GETHER becomes 32G — a brand that abbreviates itself.
Wordmark for the event agency: the silhouette of the cathedral spires as a line above the name, below it “32G” in bold and “COLOGNE” as an outline, and at the bottom the three fields Show, Event, Marketing. Delivered in every format an agency needs: vector for stage construction and large format, EPS for printers, SVG for screens, plus a favicon set of its own.
The name is a play on numbers — three to gether becomes 32G. A logo has to carry that without explaining it: whoever does not decode it sees a short, memorable brand; whoever does gets a small aha moment. What does not work is a logo that supplies the solution.
On the way there was a drafting board with cathedral seals and the name spelled out — the board shows why the reduced version won.
Colours
- Navy Seal#25378AAgency blue — the only colour
- White#FFFFFFGround
Typeface
Open Sans Condensed — Bold for “32G” and the three fields, Light as an outline for “COLOGNE”. One typeface, two weights, one colour: the logo lives on the line, not on the surface.
