Brand & Design

Frauenarzt Ngango logo

Two colours for two sides of the same speciality.

Combined word and picture mark for the gynaecology practice in Saarbrücken: the silhouette of a woman in blue, a small heart in rosé at her hand, and the name below — the first name in a script face, the surname in a plain italic.

The logo works with two tones: a cool blue for the medical, diagnostic, reliable side — and a warm rosé as counterweight, for the part of the work that is about trust and care.

The colour world of the logo later became the basis of the website, which appears here as a project of its own.

Colours

Mediterranean Blue
#2A84BB
Blue — silhouette
Lilac Chiffon
#E09DC5
Rosé — heart and name

Typeface

Misses for the first name — a brush script with a loose stroke —, Raleway Bold Italic for the surname. The script carries the warmth, the sans the legibility.

Frauenarzt Ngango logo — image 2

More work

Print material for Praxis Oepen Welter — image 1

Brand & DesignPrint material for Praxis Oepen WelterIn a medical practice, paper is not old-fashioned — it is the thing the patient takes home.

Flyer series for Pascha Nightclub — image 1

Brand & DesignFlyer series for Pascha NightclubA series that needs a new motif every week — and still has to be recognisable at a glance.

Brand & DesignPascha drinks menuA menu that gets read in half-darkness.