Brand & Design
DJ Tithimo brand
A mark that is a turntable and a tonearm at the same time.
For a DJ the logo is the profile picture — it is rarely seen larger than a thumbnail, in streaming services, on event posters, in friend lists. So the mark had to stay legible at a tiny size.
It is a circle with a notch: from a distance a turntable, on closer inspection the arm of a pickup reaching into the frame. In the middle sits “DJ”, below it runs “TITHIMO” in a technical-looking typeface with dashed interior lines — the same idea as the notch: a shape from afar, a detail up close.
The brand was worked out on a blue-violet ground of concentric waves that can be reused for covers and channel banners. Out of it came the logo in several versions, a cover and the header for SoundCloud.
Colours
- Endless Galaxy#000040Ground
- Everlasting Night#000098Waves
- Indigo Purple#7010A0Violet glow
- White#FFFFFFMark
Typeface
Potra for “TITHIMO” — a display face with dashed inner lines that carries the mark's detail-up-close principle —, Barlow Black Italic for the “DJ” in the centre.
